Dosh

Phew, Dosh! So much work went into this project. The customer came to me with the idea, "Put your card numbers in an app, shop normally, then discover cashback waiting for you." A design-only prototype was built for fundraising, which brought in the first seed money. During the actual production of the product, everything changed from the prototype - from features to branding, as the ideal user changed from wealthy fashionistas to everyday people looking to get a little cash back in their pockets. I dived head first into Dosh, coming up with everything from the logo, color scheme, tone of voice, marketing messaging, and some pretty key decisions that made a difference in the product. Dosh was eventually acquired by Cardlytics for $265million. It was a wild ride! Ask me about it sometime.